Overlays can get users’ attention more subtly than intrusive pop-ups

Watching Channel 4 on-demand recently, I was forced to watch ads I’d already seen. I like ads, but there are some I only need to see once …

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Can a poster ever be a banner?

A couple of projects this month have reminded me that a decade ago clients were being led to believe time and again that you couldn’t translate an existing “other media” campaign into a digital one …

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Creative Juice

Reinventing Letterpress is a lusciously tactile, desirable, take-anywhere bundle of letterpress work. Letterpress is in the throes of a revival …

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i-Level administration

Felt that I should say or tuppence worth on the news that i-Level have gone into administration, leaving so many jobs hanging in the balance. I first came across i-Level in the late 1990s …

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Multi-format creative for L’Oréal Paris

Our first rich media campaign for L’Oréal Paris goes live in May, announcing the new Volume Million Lashes mascara. The creative is running across high profile media which includes Vogue, ITV, Glamour, Elle and MSN Messenger.

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Short term failure is a necessity.

“Long term failure is not an option…so… short term failure is a necessity.” Caspar Berry

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Dave is one of a very few people in the digital media industry who knows what he's doing.
Jeff Boyes: Creative Support Engineer, MediaMind