Following on from my article in New Media Age a few weeks ago about misuse of floating or overlay formats, and my reference to the similarities with the great pop-up debate of 2000. I have kindly been sent 2 cut-outs from that year where I was involved in that very debate.
I think its positive indeed …
When the bottom fell out of the interactive market, the vulnerability of many agencies was exposed …
Well, we’ve been in the new space for a month now and have finally got some pictures on the wall. Thanks to Chris and United Creatives for those …
Has anybody seen a campaign running on TV and online this month for a sensor-activated hand wash? I’m going to have to be quite opinionated and question whether this is the most pointless invention in modern times …
ad advertisers advertising banner brands campaign campaigns click-through content creative agency Dave Harrison design dwell time execution expanding Eyeblaster Facebook Flashtalking floating ad formats ideas interaction interactivity L'Oréal marketing media MediaMind New Media Age nma online campaign online media overlay performance production Profero rich media roll over social media Spicerack technology tracking video video content Zia Zia Namooya
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