Spicerack, the interactive agency, has won a new creative project launch for Clarks (C & J Clark International Ltd). With continuing growth in North America, Western and Eastern Europe, India and China, Clarks is the world’s largest casual shoe company and is the fourth largest footwear brand on the planet.

The online interactive campaign will evoke the Clarks First Shoe experience featuring the ‘crawling and walking’ stages that takes place in the early years of a child’s development. This online display campaign will be featured on a number of high profile parenting sites including Annabel Karmel, Netmums and Bounty.

Spicerack Creative Director Dave Harrison said, ‘We were honoured to work on this project, sharing the rich heritage of Clarks and using our digital media experience to demonstrate in a fun way a key milestone in a parent and child’s life.’

Quote from Michelle Evans, Digital & Direct Marketing Manager at Clarks International
We were very impressed with the creative ideas when we first met Spicerack. It has been a pleasure working with them and we are very pleased with the outcome.

Note to Editors:

Company Description
Selling more than 40 million pairs of shoes each year in some 50 countries, Clarks is the world’s number one casual shoe brand. The firm is a UK favourite, with a range of fashionable men’s, women’s and children’s shoes available through a large network of stores, department stores and the internet. Founded in 1825 as a sheepskin company, Clarks is still owned by descendants of co-founder James Clark.

Company Description
Spicerack (www.spicerack.co.uk) is an interactive creative agency operating from London and Bridgwater. Clients include L’Oréal Paris, Garnier and other FMCG brands (Client NDA protected). The company was founded in 2004 by Dave Harrison, previously Creative and Board director at Profero, where he was responsible for some of their biggest accounts, including Disney, COI, CNN and BT.