Mystery Client
We have a really great client that we’re not allowed to talk about. Rules is rules and we abide by them but it does mean that we don’t get to shout about some really nifty projects we’ve worked on over the past couple of years …
Like the letter that flew across some pretty prime, targeted media in February landing in a traditional ad space which, on roll-over, expanded to allow the loved one to fill in a template request letter to the lover to receive as an email telling them about the great product they’d like for Valentine’s Day – with links to buy in the email of course …
Or the quick-fire video editing we did on some footage of a celebrity face for some reactive Facebook / social media …
Or the new eCRM email template we designed for the next 12 months, produced to best practice to ensure maximum penetration whilst maintaining on-brand presentation …
Or the suite of Google Content creative we produced from a range of previous campaigns for prime brands …
Or the synchronised polite formats going live next week with multiple ads talking to each other with date-related messaging changing daily …
Or the last-minute event creative we were able to turn around in 24 hours to help out with some tricky scheduling …
We think they’re great and we’d really like to show-off the creative we produce for them but for now, sniff, we can’t.
Does anyone else have a mystery client?
Great post! I?m just starting out in community management/marketing media and trying to learn how to do it well – resources like this article are incredibly helpful. As our company is based in the US, it?s all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case
Sandee Pollet Mar 01, 2011