Often great advertising and the simplest ideas apply a winner recipe which can work either way: bent image / straight copy – or straight image / bent copy.

For a great example of the former, think:

For a great example of the latter, think:

Going back to the old argument of, “Can a poster ever be a banner?” TfL have a strong campaign running at present which I saw on FHM today. It’s a strong creative idea that would work well as a poster or a banner. It’s all in the execution of either. Idea and execution here are lovely and for me this is a great ad – no bells and whistles needed in this case.