Following on from my article in New Media Age a few weeks ago about misuse of floating or overlay formats, and my reference to the similarities with the great pop-up debate of 2000. I have kindly been sent 2 cut-outs from that year where I was involved in that very debate.
I think its positive indeed to see how much things have changed in 10 years and indicative of how fast-moving digital media’s evolution is. I remember that I was speaking quite a bit around this time about the oddity of big brands like Marks & Spencer being willing to present themselves so untidily online in front of already massive demographics – in a way they would never dream of offline. Almost without exception those days have passed.
On a lighter note and not worthy of its own post, I was also sent the below from the same time and I have to say I think I come off the worst by a country mile: