Our first rich media campaign for L’Oréal Paris goes live in May, announcing the new Volume Million Lashes mascara. The creative is running across high profile media which includes Vogue, ITV, Glamour, Elle and MSN Messenger. As well as creating expanding ads with video integrated within to demonstrate the product’s unique benefits, we have also created a synchronised version where the expanding leaderboard interacts with another floating creative. In addition to the richer formats, we have also produced more standard non-video creative to run across the Google Content Network.