GraphicoDMG have asked Spicerack to design and produce the campaign creative for MAX YOUR WILD SIDE. The consumer purchases a pack and can enter online or via SMS to win one prize of £1000 which can be won every 90 minutes. This is the 7th Pepsi campaign Spicerack have produced for Graphico since the first in 2006.
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Robin Balmforth: Operations Manager, 20:20