In conjunction with PwC, the IAB has produced the twice yearly online advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most authoritative means of assessing the size of the online advertising market in the UK. This study is one of the key pieces of work …
Free Display from Commoditization
This week’s opening remarks at the IAB’s Innovation Days — “The Future of Display” — were music to my ears. Amid the market drone on bidded media, audience buying and algorithmic marketing, Randall Rothenberg’s take on the commoditization of our industry played the room like a blast of fresh air …
Creative Inspiration
Every now and then something comes around that blows us away. For example that amazinig French film teaser that was doing the rounds last year where your own face was wrapped onto a victim then subject to a choice of gory executions. I never saw the film but that trailer blew me away and everyone …