Rich Media Showcase

Get Creative with Digital Media (Banner & Beyond). Presented by: Dave Harrison, director at Spicerack …

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Ads as islands – and not just ferries

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From the Vaults

Following on from my article in New Media Age a few weeks ago about misuse of floating or overlay formats, and my reference to the similarities with the great pop-up debate of 2000. I have kindly been sent 2 cut-outs from that year where I was involved in that very debate.
I think its positive indeed …

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Overlays can get users’ attention more subtly than intrusive pop-ups

Watching Channel 4 on-demand recently, I was forced to watch ads I’d already seen. I like ads, but there are some I only need to see once …

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Can a poster ever be a banner?

A couple of projects this month have reminded me that a decade ago clients were being led to believe time and again that you couldn’t translate an existing “other media” campaign into a digital one …

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Multi-format creative for L’Oréal Paris

Our first rich media campaign for L’Oréal Paris goes live in May, announcing the new Volume Million Lashes mascara. The creative is running across high profile media which includes Vogue, ITV, Glamour, Elle and MSN Messenger.

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Testimonials

Spicerack came up with some fantastic creative solutions for the Hearst Digital/ National Magazines online portfolio. Work is both creative and innovative and usually exceeds all expectations.
Michelle Gilmore: (Formerly) Project Director, Hearst Digital