Production | Spicerack

Spicerack announces strategic alliance with SoMazi

Interactive agency Spicerack has announced that it has created a ‘strategic alliance’ with social media agency SoMazi. The aim of the alliance is to bolster the social media offering of the agency in terms of its beauty and retail portfolio …

Rich Media Showcase

Get Creative with Digital Media (Banner & Beyond). Presented by: Dave Harrison, director at Spicerack …

Ads as islands – and not just ferries

From the Vaults

Following on from my article in New Media Age a few weeks ago about misuse of floating or overlay formats, and my reference to the similarities with the great pop-up debate of 2000. I have kindly been sent 2 cut-outs from that year where I was involved in that very debate.
I think its positive indeed …

Overlays can get users’ attention more subtly than intrusive pop-ups

Watching Channel 4 on-demand recently, I was forced to watch ads I’d already seen. I like ads, but there are some I only need to see once …

Can a poster ever be a banner?

A couple of projects this month have reminded me that a decade ago clients were being led to believe time and again that you couldn’t translate an existing “other media” campaign into a digital one …

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Rich Media Showcase

Ads as islands – and not just ferries

From the Vaults

Overlays can get users’ attention more subtly than intrusive pop-ups

Can a poster ever be a banner?

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