What is MediaMind – what is rich media?

MediaMind, formerly known as Eyeblaster, are releasing their new Workshop toward the end of this month with, amongst other things, new features and formats. Yesterday, Jo, Jez and I sat in on their training webinar, along with other agencies, and it was great.
This reminded me that I am often asked what exactly it is that …

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From the Vaults

Following on from my article in New Media Age a few weeks ago about misuse of floating or overlay formats, and my reference to the similarities with the great pop-up debate of 2000. I have kindly been sent 2 cut-outs from that year where I was involved in that very debate.
I think its positive indeed …

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Overlays can get users’ attention more subtly than intrusive pop-ups

Watching Channel 4 on-demand recently, I was forced to watch ads I’d already seen. I like ads, but there are some I only need to see once …

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Multi-format creative for L’Oréal Paris

Our first rich media campaign for L’Oréal Paris goes live in May, announcing the new Volume Million Lashes mascara. The creative is running across high profile media which includes Vogue, ITV, Glamour, Elle and MSN Messenger.

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New Look for Spicerack

To coincide with our new premises we have also re-launched Spicerack with a new look, reflecting the way we’re developing the business.

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