Free Display from Commoditization

This week’s opening remarks at the IAB’s Innovation Days — “The Future of Display” — were music to my ears. Amid the market drone on bidded media, audience buying and algorithmic marketing, Randall Rothenberg’s take on the commoditization of our industry played the room like a blast of fresh air …

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i-Level administration

Felt that I should say or tuppence worth on the news that i-Level have gone into administration, leaving so many jobs hanging in the balance. I first came across i-Level in the late 1990s …

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Multi-format creative for L’Oréal Paris

Our first rich media campaign for L’Oréal Paris goes live in May, announcing the new Volume Million Lashes mascara. The creative is running across high profile media which includes Vogue, ITV, Glamour, Elle and MSN Messenger.

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Testimonials

Spicerack came up with some fantastic creative solutions for the Hearst Digital/ National Magazines online portfolio. Work is both creative and innovative and usually exceeds all expectations.
Michelle Gilmore: (Formerly) Project Director, Hearst Digital