Rich Media Showcase

Get Creative with Digital Media (Banner & Beyond). Presented by: Dave Harrison, director at Spicerack …

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What is MediaMind – what is rich media?

MediaMind, formerly known as Eyeblaster, are releasing their new Workshop toward the end of this month with, amongst other things, new features and formats. Yesterday, Jo, Jez and I sat in on their training webinar, along with other agencies, and it was great.
This reminded me that I am often asked what exactly it is that …

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Mystery Client

We have a really great client that we’re not allowed to talk about. Rules is rules and we abide by them but it does mean that we don’t get to shout about some really nifty projects we’ve worked on over the past couple of years …
Like the letter that flew across some pretty prime, targeted …

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Ads as islands – and not just ferries

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Can a poster ever be a banner?

A couple of projects this month have reminded me that a decade ago clients were being led to believe time and again that you couldn’t translate an existing “other media” campaign into a digital one …

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Multi-format creative for L’Oréal Paris

Our first rich media campaign for L’Oréal Paris goes live in May, announcing the new Volume Million Lashes mascara. The creative is running across high profile media which includes Vogue, ITV, Glamour, Elle and MSN Messenger.

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Testimonials

It's been a pleasure working with Spicerack. What we have been particularly pleased with is both the speed and the appropriateness with which they translate our briefs into creative executions. The final creatives are clean, on-brand and deliver the key messages and call-to-action. They have also proved to be very effective in terms of response rates. We would strongly recommend Spicerack as a friendly, efficient and effective solution to your online creative needs.
Katy Holgate: Head of Communications - PR, Online & CRM, Garnier & Maybelline New York