Rich Media Showcase

Get Creative with Digital Media (Banner & Beyond). Presented by: Dave Harrison, director at Spicerack …

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What is MediaMind – what is rich media?

MediaMind, formerly known as Eyeblaster, are releasing their new Workshop toward the end of this month with, amongst other things, new features and formats. Yesterday, Jo, Jez and I sat in on their training webinar, along with other agencies, and it was great.
This reminded me that I am often asked what exactly it is that …

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Ads as islands – and not just ferries

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Dispensable sensor dispenser

Has anybody seen a campaign running on TV and online this month for a sensor-activated hand wash? I’m going to have to be quite opinionated and question whether this is the most pointless invention in modern times …

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Can a poster ever be a banner?

A couple of projects this month have reminded me that a decade ago clients were being led to believe time and again that you couldn’t translate an existing “other media” campaign into a digital one …

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Multi-format creative for L’Oréal Paris

Our first rich media campaign for L’Oréal Paris goes live in May, announcing the new Volume Million Lashes mascara. The creative is running across high profile media which includes Vogue, ITV, Glamour, Elle and MSN Messenger.

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Testimonials

Spicerack have demonstrated technical expertise and a professional approach in all projects undertaken for Clinique Promotions. Their pro-active attitude and speed of delivery has characterised their work for us and they are a resource I wholeheartedly trust.
Emma Poole: Promotions Manager, Clinique