During our years of designing and building emails for clients there has often been a healthy tussle between creative, technology, client and marketing. Clients and creative understandably want to be as impactful as possible. Marketing and Technology meanwhile point out that there’s nothing less impactful than the email never arriving at the inbox.
My experience definitely …
We have a really great client that we’re not allowed to talk about. Rules is rules and we abide by them but it does mean that we don’t get to shout about some really nifty projects we’ve worked on over the past couple of years …
Like the letter that flew across some pretty prime, targeted …
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