Free Display from Commoditization

This week’s opening remarks at the IAB’s Innovation Days — “The Future of Display” — were music to my ears. Amid the market drone on bidded media, audience buying and algorithmic marketing, Randall Rothenberg’s take on the commoditization of our industry played the room like a blast of fresh air …

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Overlays can get users’ attention more subtly than intrusive pop-ups

Watching Channel 4 on-demand recently, I was forced to watch ads I’d already seen. I like ads, but there are some I only need to see once …

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Testimonials

Spicerack came up with some fantastic creative solutions for the Hearst Digital/ National Magazines online portfolio. Work is both creative and innovative and usually exceeds all expectations.
Michelle Gilmore: (Formerly) Project Director, Hearst Digital