Free Display from Commoditization

This week’s opening remarks at the IAB’s Innovation Days — “The Future of Display” — were music to my ears. Amid the market drone on bidded media, audience buying and algorithmic marketing, Randall Rothenberg’s take on the commoditization of our industry played the room like a blast of fresh air …

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Overlays can get users’ attention more subtly than intrusive pop-ups

Watching Channel 4 on-demand recently, I was forced to watch ads I’d already seen. I like ads, but there are some I only need to see once …

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Testimonials

Having worked with Spicerack for a number of years, I can easily say that Dave is the one person through many moves that I happily and continually come back to. I know that for any project I throw at Spicerack, the results will not only be superb but the cost will be competitive and the turnaround times (often a little slim) will be met with complete professionalism and a smile. I can't recommend Spicerack or their work and work-ethic highly enough.
Corin Baird: Business Development Manager O&O, AOL Time Warner