Free Display from Commoditization

This week’s opening remarks at the IAB’s Innovation Days — “The Future of Display” — were music to my ears. Amid the market drone on bidded media, audience buying and algorithmic marketing, Randall Rothenberg’s take on the commoditization of our industry played the room like a blast of fresh air …

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Social Media Tips and Findings for a Facebook Profile

The average Facebook user 1. has 130 friends 2. spends 55 minutes each day on Facebook 3. “likes” 9 pieces of content each month 4. leaves 25 comments a month …

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Email marketing perspective

During our years of designing and building emails for clients there has often been a healthy tussle between creative, technology, client and marketing. Clients and creative understandably want to be as impactful as possible. Marketing and Technology meanwhile point out that there’s nothing less impactful than the email never arriving at the inbox.
My experience definitely …

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Mystery Client

We have a really great client that we’re not allowed to talk about. Rules is rules and we abide by them but it does mean that we don’t get to shout about some really nifty projects we’ve worked on over the past couple of years …
Like the letter that flew across some pretty prime, targeted …

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Ads as islands – and not just ferries

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From the Vaults

Following on from my article in New Media Age a few weeks ago about misuse of floating or overlay formats, and my reference to the similarities with the great pop-up debate of 2000. I have kindly been sent 2 cut-outs from that year where I was involved in that very debate.
I think its positive indeed …

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Testimonials

Spicerack have played a pivotal role in both the development of the Yoodoo brand and our unique card products. They have also provided the creative design and content for our website and the majority of our advertising and marketing creatives. We have found them to be a knowledgeable, creative, reliable and professional business partner and we continue to enjoy an excellent working relationship.
Bob Leslie: Managing Director & Founder, Yoodoo Ltd