Rimmel London
Wake me up

About this project

Objective

To reinforce the message that Rimmel London’s new Wake Me Up mascara stays fresh all day long.

Response

Dynamic messaging delivered through HTML5 desktop, tablet and mobile ad formats. Alternating impact statements appeared at different times of the day reflected morning, afternoon and evening, accompanied by a real-time digital clock.

Skills:  Campaign, Co-creation, Dynamic, HTML5, Rich Media
Client:  Rimmel London
Project URL:  View the creative >
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