Katy PerryKiller Queen
About this project
With Coty having taken over Katy Perry globally, we were tasked with creating a powerful statement online, presenting Killer Queen as a premium, but playful brand.
We approached the sites as throne rooms, for synergy with the ATL creative strategy. We devised takeovers for sites including MTV and Cosmopolitan. When interacted with, the entire content was taken over, with the TV ad lying within a giant gold frame. We re-modelled the striking bottle in 3D so it could gracefully turn in all formats.
A demo of聽the masthead which ran on the Mail Online can be viewed here.