David Beckham
Aqua Classic

About this project

Objective

To build momentum in the Father’s Day sales of David Beckham’s newly launched Aqua Classic, whilst reinforcing the pre-existing Classic Fragrances range.

Response

We conceived HTML5-produced formats for desktop and handheld with 2 distinct messages, seamlessly blended. During the 3 days prior to Father’s Day the messaging dynamically changes, finishing with “Father’s Day tomorrow”. The call-to-action also dynamically shifts from a generic buy message to “click & collect”.

Skills:  Campaign, Dynamic, HTML5, Ideas
Project URL:  View the creative >
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