About this project
Each year, around mid August, hundreds of thousands of parents start thinking about their children鈥檚 school uniform for the impending new school year. Arguably the toughest choice for many: shoes. An expensive item, they require a little more thought. Clarks have an enviable history of producing robust, stylish, well-fitting shoes, specifically for children. Timing is everything.
In-line with Clarks’ new market strategy, we were asked to deliver standard creative with a high-end look and feel. The activity needed to tick the branding box, and act as the catalyst for their wider agenda. 聽Our solution: dynamically fed ads using market-leading build techniques to deliver a rich experience.