Clarks
Mini Folk

About this project

Challenge

Each year, around mid August, hundreds of thousands of parents start thinking about their children’s school uniform for the impending new school year. Arguably the toughest choice for many: shoes. An expensive item, they require a little more thought. Clarks have an enviable history of producing robust, stylish, well-fitting shoes, specifically for children. Timing is everything.

Response

In-line with Clarks’ new market strategy, we were asked to deliver standard creative with a high-end look and feel. The activity needed to tick the branding box, and act as the catalyst for their wider agenda.  Our solution: dynamically fed ads using market-leading build techniques to deliver a rich experience.

Skills:  Build, Dynamic, HTML5
Project URL:  View the creative >
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