Email marketing perspective

During our years of designing and building emails for clients there has often been a healthy tussle between creative, technology, client and marketing. Clients and creative understandably want to be as impactful as possible. Marketing and Technology meanwhile point out that there’s nothing less impactful than the email never arriving at the inbox.
My experience definitely …

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Creative Inspiration

Every now and then something comes around that blows us away. For example that amazinig French film teaser that was doing the rounds last year where your own face was wrapped onto a victim then subject to a choice of gory executions. I never saw the film but that trailer blew me away and everyone …

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What is MediaMind – what is rich media?

MediaMind, formerly known as Eyeblaster, are releasing their new Workshop toward the end of this month with, amongst other things, new features and formats. Yesterday, Jo, Jez and I sat in on their training webinar, along with other agencies, and it was great.
This reminded me that I am often asked what exactly it is that …

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Mystery Client

We have a really great client that we’re not allowed to talk about. Rules is rules and we abide by them but it does mean that we don’t get to shout about some really nifty projects we’ve worked on over the past couple of years …
Like the letter that flew across some pretty prime, targeted …

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BMW adopts fan page on Facebook as official presence

Last Thursday’s New Media Age had an interesting story about BMW who have chosen to follow Coca Cola’s lead and take control of a BMW Facebook page that a fan had set up. I think it was a great idea of Coke’s and whoever came up with it did something very interesting. You can’t blame …

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Bent / Straight

Often great advertising and the simplest ideas apply a winner recipe which can work either way: bent image / straight copy – or straight image / bent copy.
For a great example of the former, think:

For a great example of the latter, think:

Going back to the old argument of, “Can a poster ever be a banner?” …

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Testimonials

I have been working with Spicerack in various capacities for years. They will manage all your digital creative requirements, and their interpretation of briefs is second to none. Always produce great work for us and everyone I have recommended them to.
Jamie Estrin: Director, Web TV Enterprise