New Media Age | Fri, 3 Feb 2012 | By Lucy Tesseras
The IAB’s move to re-evaluate the file-size standard for display ads has been welcomed by some agencies because it will increase efficiency and lower costs for clients, while others think it is an old debate that no longer has relevance.
The current 40K standard has …
Display ad file size debated as standards come under review
Spicerack joins the Internet Advertising Bureau (IAB)
Founder & Creative Director Dave Harrison says:
‘It’s exciting to re-connect with our old hunting ground, having been a member previously as a Profero board director. During that time we were heavily involved in the creation of the Creative Showcase, alongside the IAB, Glue and the Guardian. I was a judge on that panel over its …
Spicerack win new project for Clarks Shoes
Spicerack, the interactive agency, has won a new creative project launch for Clarks (C & J Clark International Ltd). With continuing growth in North America, Western and Eastern Europe, India and China, Clarks is the world’s largest casual shoe company and is the fourth largest footwear brand on the planet.
The online interactive campaign will …
Middleweight creative position: predominantly digital heritage
Following a successful summer, and some significant new business wins, Spicerack are now looking for a middleweight creative with a predominantly digital heritage.
You will be familiar with the digital scene and relish working with international brands.
You must be comfortable with dealing with clients and managing your own projects.
You will be working in a small team, …
Watch this Space!
Lots of positive news this month so far about display. That’s great and, whilst we have a couple of campaigns on the go which require simple, good use of space that works, I’ve been thinking about outdoors. Trying to work out my favourite outdoor creative was nigh on impossible so I’ve taken some time this morning …